Our Story

Mission Statement:

To provide only the best in men's grooming products at a cost that makes sense, while transforming Gorillas into Tarzans.

Our story:

In 2005, after 14 years of marriage, I was newly single and thrown into the NYC dating scene when I moved from the NYC suburbs of Greenwich, CT to Manhattan. Things had changed since I last dated. A new word had come into vogue, manscaping, and women’s expectations regarding men’s grooming.

Now, being of Italian descent, I was blessed with an inordinate amount of body hair and celebrated my proof of overflowing testosterone by not interfering with what comes naturally. After all, I am a man and “I am who I am” and new hair was staking claim in previously unoccupied territory (like my ears, nose, and back) and according to the single women of NYC this was not at all acceptable and they weren’t shy about letting me know. In fact, my first metaphoric slap in the face was with a woman who said: “If you ever want that to happen again (pointing to an unmade bed we just climbed out of) you’re going to need to take care of a few things.”

My first mission was to take care of that gorilla-like hair sprouting out of my ears. I first used a razor to shave the hair from my ears and the results were bad (also, FYI, ears bleed a lot). I next used a pair of tweezers I bought from the local CVS and the results were good but using sharp, poorly made, slant nose tweezers designed for women was painful when feeling around my ear for hairs.

Later I had similar experiences when it came to grooming my nose hair, back hair, eyebrows, fingernails, and toenails. There was a lack of men’s grooming tools specifically engineered for men and not just women’s instruments made for a woman but now marketed to men by painting the instrument black.

So we set out to create a line of innovative men’s grooming instruments designed and engineered specifically for men that were easy to use, premium quality, an affordable price, made in the USA, and backed with a lifetime guarantee. We also recruited an all-female board of advisors to better understand what women were looking for in a well-groomed man.

After a lot of blood, sweat, and tears we created our ApeX brand of grooming instruments and launched GorillaKilla.com, a website dedicated to ridding unwanted hair and offering best grooming practices, dating advice, and how-to videos for the single man or the man in a relationship.

We provide only the best in men's grooming products at a cost that makes sense, while transforming Gorillas into Tarzans.

Unlike other sites that, in true garage sale fashion, offer every product under the sun, blindly accepting whatever their supplier offers, GorillaKilla only offers grooming products that pass GorillaKilla's 5 ApeX Standards:

  1. Performance
  2. Comfort
  3. Convenience
  4. Quality
  5. Value

When you visit GorillaKilla.com I want you to feel confident that you are buying from an online retailer who makes honest recommendations borne out of 5 categories of testing. GorillaKilla.com is an online store that stands behind every grooming product we offer, and each is accompanied by a LIFETIME GUARANTEE.

Finally, we are always looking for ways to improve and we appreciate your suggestions and feedback.

Here's to braving the front lines of follicular liberation!

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